SerendIPity: Dykema
Dykema Gossett PLLC
Dykema Gossett PLLC

SerendIPity: Dykema's Intellectual Property Law Blog

Intellectual Property Law Blog

News and Analysis of Legal Issues Affecting Intellectual Property



Photo of SerendIPity: Dykema's Intellectual Property Law Blog Shannon Marie McKeon
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A New Lens by Which Brands Can be Viewed – Are You on Periscope?

When I was a child, I learned about brands and new products only through television commercials. There were no DVR’s, and the luxury of fast forwarding through commercials was only a distant dream, which was thankfully realized during my lifetime. With the advent and proliferation of social media, consumers now have access to endless and more innovative ways of being reached by marketers. It’s almost impossible to keep up with the constantly changing landscape of mobile apps and social media platforms, but there’s a new player on the block and it’s huge. Earlier this year, Twitter purchased an app called “Periscope” for a reported price of almost $100 million. The app was launched for iOS in late March and became available on Android in late May, with over 1 million users registered in the first 10 days.  Read More ›